India, one of the world’s top banana producers, produces roughly 30 million tons of bananas each year, accounting for around 26% of global banana production. The country has discovered a novel technique to add value to its vast banana crop: banana powder. Here is some information about Banana Powder Export from India.

This flexible and nutritious product is gaining traction in international markets, with the global market for banana powder expected to reach USD 1.2 billion by 2027, rising at a 6.5% CAGR between 2020 and 2027. This is a great prospect for exporters.

Banana Market Worldwide Overview

Banana powder is prepared by peeling, slicing, drying, and grinding ripe bananas into a fine powder. It keeps the nutritious characteristics of fresh bananas and provides various benefits, including a longer shelf life, ease of storage, and transportation.

• India sends the majority of its banana powder to the United Arab Emirates, the United States, and Bangladesh.
• Germany is the largest exporter of banana powder, with 6,400 shipments, followed by the Netherlands with 6,037 shipments and Spain in third place with 4,802.
• The top three product categories for banana powder exports from India are as follows:
  • HSN Code 11063090.
  • HSN code: 07129090
  • HSN code: 33021010.

Industry Usage Of Banana Powder

Food and beverage

Banana powder enhances a wide range of culinary pleasures, including baby foods, smoothies, ice creams, cakes, and cookies, by infusing them with healthful nutrients and delicious flavor.

Dietary Supplements

Banana powder, known for its high nutrient content, is effortlessly blended into health supplements, increasing their efficacy and providing consumers with a handy supply of critical vitamins and minerals.

Pharmaceuticals

Banana powder, with its calming effects and nutritional benefits, is a significant element in therapeutic preparations that provide relief and nourishment in a variety of pharmaceutical compositions.

Cosmetics

Banana powder, known for its natural moisturizing properties, finds its way into skincare products, where it contributes to hydrating formulas while also enriching skin health.

Animal Feed

Banana powder’s high nutritional value makes it an essential element in animal feeds and pet diets, encouraging animal well-being and vitality through its healthy contents.

How do you start exporting banana powder from India?

Starting a banana powder export business from India requires a few critical steps:

• Consider possible markets’ regulatory needs and customer preferences.
• Create a detailed business plan that includes your production capacity, target markets, marketing strategy, and financial estimates.
• Register your company and receive any necessary export permissions from appropriate authorities, such as the Directorate General of Foreign Trade (DGFT).
• Ensure that your banana powder fulfills international quality requirements. Obtain any relevant certificates, such as ISO, HACCP, and organic certifications.
• Source high-quality bananas and establish a consistent production procedure. Invest in appropriate drying and packing facilities to ensure product quality.
• Partner with reputable logistics and shipping providers to ensure that your items arrive on time and safely in international marketplaces.
• Market your goods through trade fairs, exhibitions, and internet platforms. Connect with potential buyers and distributors.
• Ensure compliance with international trade regulations and keep accurate documentation for customs clearance and export procedures.

Use resources like the Lime Institute’s Import Export Course in India to learn about market dynamics, shipping procedures, and export potential.

Also Read This: The Growing Possibility of Makhana Exports from India

Marketing Strategies for Banana Powder Export

Effective marketing is required to enter the global market for banana powder. Here are some strategies to consider:

Highlight the Nutritional Benefits

Highlight its health benefits, such as its high potassium, fiber, and vitamin content.

Diverse Applications

Create marketing content that showcases its application in a variety of products, including infant foods, smoothies, bakery items, and dietary supplements.

Digital marketing

To contact potential buyers on a global scale, use digital marketing tactics such as social media, email marketing, and SEO. To get people’s attention, create engaging content like recipes and product usage videos.

Trade shows and expositions

This is a beautiful venue for networking with potential buyers and demonstrating the product’s benefits.

Collaboration and Partnership

Work with health and wellness influencers, dietitians, and chefs to market banana powder. Their support can increase credibility and reach.

Sustainability

Highlight any sustainable techniques in your manufacturing process. Eco-friendly practices are becoming increasingly essential to consumers and can be a powerful selling element.

Wrapping It Up

The export of banana powder from India presents a huge potential opportunity. India can expand its worldwide position by capitalizing on abundant banana production, maintaining high-quality standards, and exploring varied market prospects. As customers worldwide value health and nutrition, demand for items such as banana powder is likely to rise, opening the door for a lucrative export sector.

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