As with the rest of the world, avocados popularly known as the “Green Gold” have swept the international market. Rising demand from consumers and shifting eating habits are propelling an increase in avocado imports to India. Even though avocados have a reputation for being exotic, they are rapidly becoming a household name in India, particularly in urban areas. Read on to find out how and why avocados are changing the face of India’s fruit commerce and why they’re known as the “Green Gold” in the import-export sector.

An Overview of Imports of Avocado in India

Imports of avocados into India increased by 11% between March 2023 and February 2024, reaching 1,607 shipments. Imports into India increased by 20% year-on-year in February 2024, reaching 172 cargoes. The Netherlands is an important re-export hub, while Tanzania, Peru, and New Zealand are the main origins of these imports. Avocado has a lot of health benefits; therefore, even though it’s new to the Indian market, people there are buying a lot of them.

What does the name “Green Gold” mean?

“Green Gold” first appeared in Mexico, a country where avocados have been an important boost for the economy. One of Michoacán’s most important exports, avocados, meet demand all around the world, particularly in the US. The incredible increase in avocados from a pest-related ban in the United States in the 1990s to their current status as a supermarket staple is proof of their excellent business potential. This narrative demonstrates how a single fruit may change the dynamics of trade and serves as a compelling case study for the Indian import-export industry.

Reasons for avocado import in India 

Health Benefits

Avocados are so popular because of the many vitamins, healthy fats, and fiber they contain. These benefits are becoming more well-known, which has increased their popularity among customers in India.

Changes in Lifestyles and Urbanization

A more diverse and healthful diet is becoming more popular among Indian consumers as the country’s urban population grows. Avocado in India is gaining traction, with people concerned about their health often choosing avocados because of their high vitamin content, delicious flavor, and versatility.

Premium Diets and Rising Incomes

As incomes rise, especially in cities, there is a clear move toward higher-end foods, like avocados and other imported fruits and vegetables. Premium, imported types demand a premium price from consumers.

Cosmopolitan Influence

The local palates of major Indian cities are being influenced by worldwide food trends, which are becoming more cosmopolitan. An increasing number of popular and health-focused cafes has further boosted avocado consumption.

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How to import avocado in India 

India relies on imported avocados due to its insufficient native production. The import process can be summarized as follows.

Finding Reliable Suppliers

Some of the most important suppliers such, 

• Peru
• New Zealand
• Chile
• Kenya

Each of these countries has its own advantages, such as longer growing seasons or lower prices.

Documents Needed

Indian importers must show a phytosanitary certificate, a business invoice, a packing list, a bill of lading or airway bill, and a certificate of origin in order to bring avocados into the country.

Methods of Transport

Indira Gandhi International Airport and the Port of Mumbai are the main seaports for avocados entering India; both have advanced amenities to keep the fruit fresh.

Market Potential of Indian Fruits vs. Avocados

Avocados provide a hugely promising new market opportunity, in contrast to the prevalent Indian exports of native fruits such as papayas, bananas, and mangoes. 

The rising import figures demonstrate that avocados are losing their exotic reputation and becoming a staple for many consumers, even though India does not grow them on the same scale. Profitable companies can take heart from this trend, which points to rising demand.

Success of Mexico

As seen in Mexico’s avocado sector, strategic planning and market demand may transform fruit into an economic powerhouse. Avocados did not become the prominent export product that they are today until the 1980s. The fruit’s popularity surged, and Mexico’s export volume increased dramatically after the United States repealed its import prohibition in the 1990s. In 2020/21, Americans consumed 2.41 million metric tons of avocados, demonstrating how important they are to modern diets.

Wrapping It Up

Avocado in India has shown that even the most specialized items can be very successful with the right combination of factors in the market and careful preparation. Indian companies may learn much about seeing market trends and grabbing opportunities from the avocado narrative. As the Indian market develops further, avocados are going to be an important player in the country’s import-export industry. This is a thrilling time to be an investor in the “Green Gold” phenomenon, which is only in its early stages.

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